Not sure it's made of STYROFOAM™ Brand Foam?
Please just say "Plastic Foam."
STYROFOAM™ is not a category name for all polystyrene-based foam materials, so please do not use it as such. When talking or writing about STYROFOAM™ Brand products, please use the brand correctly; help us retain its distinctive value. If in doubt, please use the term "plastic foam."
The Dow Chemical Company is committed to protecting the STYROFOAM™ trademark and will proactively guard against counterfeits and trademark abuses.
| When writing about STYROFOAM™ Brand products, please follow these guidelines: | |
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1. DO NOT USE THE TRADEMARK TO DESCRIBE EPS PRODUCTS. Please do not use the STYROFOAM™ name to describe disposable packaging and containers - like coffee cups and coolers. These products are made from expanded polystyrene (EPS) foam. |
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2. DO NOT USE THE TRADEMARK AS A CATEGORY NAME. Not all plastic foam products are made of STYROFOAM™ Brand Foam, so please check first. Misusing our trademark is a disservice to those who value the performance of STYROFOAM™ Brand over generic extruded polystyrene (XPS) materials and other plastic foams. |
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| 3. ALWAYS MARK THE TRADEMARK STYROFOAM™ WITH A TM OR "CIRCLE R" SYMBOL.
Any time the trademark is used, a superscript trademark symbol should follow the trademark. A TM or "circle R" may be used. |
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4. ALWAYS FOLLOW THE MARK WITH THE WORD "BRAND." Any time the STYROFOAM™ trademark is used, it should be followed by the word "Brand." Example: STYROFOAM™ Brand Products. |
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5. ALWAYS USE A CORRECT GENERIC TERM FOLLOWING THE MARK. When the word "STYROFOAM™" appears in copy, it should be in uppercase letters and followed by the word "Brand" and then "Foam," "Insulation," Products or other appropriate generic. |
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6. FOOTNOTE DOW'S OWNERSHIP. The preferred usage for the STYROFOAM™ Brand is to follow every use with a superscript trademark (TM) symbol; however, a "circle R" symbol may also be used. The corresponding trademark footnote, if format permits, should read: ™Trademark of The Dow Chemical Company |
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7. DO NOT USE THE TRADEMARK AS A NOUN. Incorrect usage: One-inch STYROFOAM™ |
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8. DO NOT ALTER THE TRADEMARK. The trademark must be used only in the exact form in which it is registered. Do not use STYROFOAM™ in the plural, hyphenated or possessive form. Incorrect usage: STYROFOAM's compressive strength and durability |
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| 9. NEVER incorporate "STYROFOAM" in a domain name, email address, metatag, URL or approved website without expressed written consent from The Dow Chemical Company. | |
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10. STORE SIGNAGE. Distributors who satisfy certain requirements can request store signage to promote the STYROFOAM™ trademark. Contact us or your local Dow representative for more information. |
