Media Resources
Home U.S. Architect U.S. Residential Canadian Architect Canadian Residential  

Styrofoam™ Finishes "First”


Midland, MI - October 16, 2006

The results are in and STYROFOAM™ brand insulation finished “FIRST” in two industry brand studies.

STYROFOAM brand insulation was recently named the winner in the annual brand use study conducted by ProSales magazine, published by Hanley Wood, publishers of key industry trade publications, such as Builder, Building Products and Journal of Light Construction. The study, conducted among leading dealers, distributors and lumberyards throughout the United States, named STYROFOAM brand insulation as the brand “stocked and sold most” for exterior wall sheathing applications.

STYROFOAM brand insulation was also awarded “Best In Class” in the rigid insulation category, in a recent survey conducted by Custom Builder magazine. In this survey, custom builders were asked to vote for the manufacturer that is “Best in Class”, defined as “doing the best job providing quality products and services to help you sell, satisfy and maintain your customers.”

“We are very proud to be chosen as the recipients of these awards”, said Scott Young, North American residential market manager, Dow Building Solutions. “We continue to maintain a strong focus, and strategic commitment to our channel partners and to providing home builders with quality solutions, recognized and trusted leading brands and superior service to meet their needs. Our brand is a critical element of our competitive advantage and is consistently ranked by professionals as a leader in brand studies. These awards acknowledge our brand leadership position, Dow’s long standing dedication to the building industry and validate the importance and priority that our customers place on our commitment.”

Winners will be announced in the October issue of ProSales and the November Issue of Custom Builder.

For more information on Dow Building Solutions’ full line of building envelope solutions, visit www.insulateyourhome.com.

®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow


For Editorial Information:

Jan McKinnon
The Dow Chemical Company – Canada
(519) 339-5028